Sustainability... it's a Sinch!
They say you never forget how to ride a bike.
If it's been a few years since you've travelled on two wheels you may be less confident than you'd like, or you may have missed the transformation that's seen pedal power give way to electric.
Which is why Kim Struthers and Stephen James are on a mission to get more people and their families off devices and on bikes, having adventures, and making use of the fabulous cycle ways that are popping up all over the country.
Change, says Struthers, brings opportunity. After spending a significant portion of their careers working for the Avanti Bike brand, created by Struthers father in the 1980s, the sale of the company created an opportunity to start something new.
Despite having talents that could be transferred to other industries and taking some time out to assess their options, there wasn't really any doubt that bikes were their passion and where they wanted to be. It's fair to say these two know a thing or two on how to develop market leading e-bikes.
"We saw a big opportunity in the e-bike space," says Struthers. "We wanted to provide a solution that was more affordable and attainable for the consumers." Our promise is to offer consumers the best value for money with reliability, credibility and local back-up support.